Asos Deals

Asos is a go-to online retailer for fashion enthusiasts, offering a vast selection of clothing, shoes, accessories, and beauty products. Known for its trendy styles and frequent promotions, Asos provides numerous opportunities to save, from outlet deals to student discounts and seasonal sales. This guide explores the various ways to maximize savings at Asos, including detailed insights into their discount structures, delivery options, and money-saving strategies. Whether you’re a student, a bargain hunter, or a frequent shopper, this comprehensive guide will help you navigate Asos’s offerings to get the best value for your money.

Asos Outlet: Up to 70% Off Fashion and Beauty

The Asos Outlet is a treasure trove for savvy shoppers looking for significant discounts on men’s and women’s fashion, shoes, accessories, and beauty products. With reductions of up to 70% off, the outlet features a wide range of items, from casual wear to statement pieces, all at lower prices than the main Asos site.

Understanding the ‘Up to 70% Off’ Claim

The phrase “up to 70% off” can be misleading if not properly understood. Based on a random sampling of items in the Asos Outlet, discounts typically range as follows:

Maximum Discount Observed: 84%, offering substantial savings on select items.
Minimum Discount Observed: 4%, indicating that not all items are heavily discounted.
Average Discount: Approximately 55%, based on a sample of 10 random items.

The Advertising Standards Agency (ASA) mandates that at least 10% of items in a promotion advertising “up to” a certain discount must be available at that discount level. This ensures that the headline discount is achievable, though most items may fall below this threshold. Shoppers should browse the outlet carefully to find the best deals, as discounts vary widely.

Delivery Costs for Outlet Purchases

When shopping in the Asos Outlet, delivery costs £4.50 per order. However, if your total spend exceeds £40 after discounts, delivery is free. This makes it worthwhile to bundle purchases to meet the threshold, especially since the outlet often includes low-cost items, such as accessories priced at £3 or less, which can help you reach the £40 mark.

Social Media Sharing

To share your outlet finds with friends or followers, Asos provides social media share links directly on their deal pages. This allows you to spread the word about great bargains and inspire others to shop smart.

Birthday Discount: 10-20% Off for Signing Up

Asos offers a personalized birthday discount for customers who sign up and opt in to email communications. This promotion provides a discount code, typically ranging from 10% to 20%, emailed to you around your birthday.

How the Birthday Discount Works

Eligibility: You must be signed up to Asos and opted in for email marketing.
Discount Range: The discount varies between 10% and 20%, and the exact percentage is personalized, meaning not everyone receives the maximum 20% off.
Usage Restrictions: The code applies only to selected full-price items and has a maximum order value of £500 after the discount is applied.
Validity Period: The duration of the code’s validity is also personalized and varies by customer.

This discount is a great way to treat yourself to something special on your birthday, but be sure to check the terms, as it cannot be combined with other offers or used on sale items.

Sharing the Birthday Deal

Like other Asos promotions, the birthday discount deal page includes social media share links, making it easy to let others know about this perk.

Student Discount: 10% Off Full-Price Items

Students can take advantage of a 10% discount on full-price items at Asos, making it easier to stay stylish on a budget. This offer is available through two channels:

Asos Student Validation Form: Complete the form on Asos’s website to receive a unique discount code.
Unidays: Verify your student status through Unidays to access the discount.

Student Discount Details

Maximum Spend: The discount is capped at a £500 spend per calendar month after the discount is applied.
Exclusions: The discount cannot be used on delivery charges, Asos Marketplace items, Asos Premier subscriptions, gift vouchers, sale items, or in combination with other offers.
Single Code per Order: Only one discount code can be used per order, so you cannot stack this with other promotions.

This discount is ideal for students looking to refresh their wardrobe with full-price items, but it’s important to verify your student status to unlock the savings.

Sharing the Student Discount

Asos encourages students to share this deal via social media links provided on the discount page, helping spread the word to other eligible students.

Money-Saving Tips and Tricks for Asos Shoppers

Beyond specific promotions, Asos offers several ways to cut costs and maximize value. Here are some top strategies to save money when shopping at Asos:

Leverage the Asos Outlet for Bargains

As mentioned, the Asos Outlet offers up to 70% off on a wide range of items, including women’s and men’s fashion. Regularly checking the outlet can help you snag high-quality items at a fraction of their original price. With nearly 67,000 items included in past sales, there’s no shortage of options to explore.

Optimize Delivery Costs

Standard Delivery: Costs £4.50, but it’s free for orders over £40. To avoid the delivery fee, consider adding low-cost items (e.g., accessories priced at £3 or less) to your basket if you’re close to the £40 threshold.
Asos Premier Delivery: For frequent shoppers, the Asos Premier Delivery membership at £9.95 per year offers unlimited next-day or nominated-day delivery. This is a cost-effective option if you plan to use next-day delivery (normally £5.95 per order) more than once annually. Note that the membership auto-renews, so set a reminder to cancel within the last 28 days of your 12-month term if you no longer need it.

Compare Prices with Other Retailers

Asos isn’t always the cheapest option, even during sales. Before finalizing your purchase, check prices at similar retailers like House of Fraser, John Lewis, Next, Zara, Topshop, Topman, H&M, French Connection, and Ralph Lauren. For example, during a past Black Friday sale, a pair of trainers was 15% off at Asos but 50% off on Amazon, highlighting the importance of price comparisons.

Look for Extra Discount Codes

Asos frequently releases short-lived discount codes, typically offering an additional 10% to 20% off, which can sometimes be applied to sale items. These codes are often announced during major sales periods, such as Black Friday or festive sales. Keep an eye on Asos’s website or subscribe to their emails to stay informed about these opportunities.

Use Resolver for Complaints

If you encounter issues with your Asos order, such as delivery problems or faulty items, you can use Resolver, a free online tool, to draft and manage your complaint. Resolver can also escalate your issue if needed, helping you seek resolution efficiently.

Share Your Finds

If you spot a great deal that isn’t widely advertised, share it with the MoneySavingExpert community via Twitter (@MSE_Deals) or email (msedeals@moneysavingexpert.com). This helps other shoppers benefit from your discoveries.

Asos Festive Sale: Up to 70% Off Thousands of Styles

Asos’s festive sale, typically running in late December, offers up to 70% off thousands of styles, with no set end date—deals last until stock runs out. In a previous sale checked on December 30, nearly 67,000 items were included, covering clothing, accessories, and more.

Festive Sale Discount Breakdown

Minimum Discount: 8%, seen on lower-discounted items.
Maximum Discount: 79%, for example, an Asos Design satin bias cut bow detail maxi dress reduced from £34 to £7.
Typical Discount: 49%, based on a sample of 10 random items.
ASA Guidelines: At least 10% of items must be available at the headline “up to 70% off” discount to comply with advertising standards.

Delivery and Price Comparison

Delivery for festive sale orders is £4.50, or free for orders over £40. As with all Asos sales, it’s crucial to compare prices with other retailers to ensure you’re getting the best deal, as discounts can vary significantly.

Black Friday Sale: Up to 70% Off Almost Everything

Asos’s Black Friday sale is one of the biggest events of the year, offering up to 70% off a vast selection of items. In a past sale, an additional 25% off select items was available with a promo code (e.g., CYBER, valid until 8 a.m. on December 3).

Black Friday Discount Details

Minimum Discount: 14%, on less heavily discounted items.
Maximum Discount: 80%, offering significant savings on select pieces.
Typical Discount: 47%, based on a sample of 10 random items.
ASA Compliance: At least 10% of items must meet the “up to 70% off” claim.

Example Deals from a Past Black Friday Sale

Asos Design Relaxed Long Sleeve T-Shirt in Open Texture: Reduced from £22 to £4.50.
Asos Design Satin Bias Maxi Skirt with Tie Waist in Black: Down from £30 to £7.50.
River Island Cowl Neck Top with Knot Detail in Lime: From £28 to £13 (though cheaper at £12 directly from River Island).
Abercrombie & Fitch Sloane Tailored Trouser in Yellow: From £65 to £16.50 (next cheapest at £34.99 from Abercrombie & Fitch).

Delivery and Price Checks

Delivery costs £4.50 unless your order exceeds £40 after discounts. Always compare prices with other retailers, as Black Friday deals can vary. For instance, the River Island top mentioned above was cheaper directly from the brand, underscoring the need for due diligence.

Avoiding Black Friday Hype

Black Friday can create a sense of urgency, but don’t let it push you into impulsive purchases. Use Martin’s Money Mantras to guide your decisions:

If You’re Not Skint:

Will I use it?
Is it worth it?

If You’re Skint:

Do I need it?
Can I afford it?

If you answer “no” to any of these questions, reconsider your purchase to avoid overspending.

Consumer Protections: Section 75 and Chargeback

When shopping at Asos, you can take advantage of consumer protections to safeguard your purchases:

Section 75 of the Consumer Credit Act: For purchases over £100 made with a credit card, Section 75 holds the card provider jointly liable with the retailer. If there’s an issue (e.g., the item doesn’t arrive or the retailer goes bust), you can claim a refund from your card provider.
Chargeback: For debit card purchases or credit card purchases under £100, Chargeback offers a non-legal way to recover funds through your bank or card issuer. While not as robust as Section 75, it’s a useful fallback.

For detailed guidance on claiming under Section 75 or Chargeback, refer to MoneySavingExpert’s guides.

Understanding Asos’s Affiliate Links

Links marked with an asterisk (*) on Asos’s deal pages are affiliate links, meaning MoneySavingExpert may earn a commission if you make a purchase through them. This doesn’t affect the price you pay or the editorial content, ensuring unbiased recommendations. Non-affiliated links are included when affiliate links aren’t available, maintaining transparency in deal reporting.

FAQs: Saving at Asos

What does “up to 70% off” mean in Asos sales?

The “up to 70% off” claim in Asos sales, such as the Outlet or Black Friday promotions, indicates that discounts range from a minimum of around 4-14% to a maximum of 70% or higher (up to 84% observed in some cases). The Advertising Standards Agency requires that at least 10% of items in the promotion are available at the headline discount. The average discount typically falls around 47-55%, based on random item sampling.

How can I get free delivery on Asos orders?

Asos charges £4.50 for standard delivery, but you can get free delivery by spending over £40 after discounts. To reach this threshold, consider adding low-cost items like accessories (some as low as £3) from the Outlet. Alternatively, the Asos Premier Delivery membership (£9.95/year) offers unlimited next-day or nominated-day delivery, ideal for frequent shoppers.

How does the Asos student discount work?

Students can get 10% off full-price items by verifying their status via the Asos Student Validation Form or Unidays. The discount is capped at £500 per calendar month (post-discount) and cannot be used on delivery, Asos Marketplace, Premier subscriptions, gift vouchers, sale items, or with other offers. Only one code can be used per order.

Can I combine the Asos birthday discount with other offers?

No, the Asos birthday discount (10-20% off, personalized) can only be used on selected full-price items and has a maximum order value of £500 after the discount. It cannot be combined with other offers, such as sale discounts or student codes, and its validity period varies by customer.

What consumer protections are available for Asos purchases?

For purchases over £100 made with a credit card, Section 75 of the Consumer Credit Act allows you to claim a refund from your card provider if there’s an issue (e.g., non-delivery or retailer insolvency). For debit card purchases or credit card purchases under £100, Chargeback provides a non-legal option to recover funds through your bank. Use tools like Resolver to manage complaints effectively.

Final Tips for Asos Shoppers

To make the most of your Asos shopping experience:

Regularly check the Outlet for new additions, as stock rotates frequently.
Sign up for email alerts to stay informed about flash sales and extra discount codes.
Use price comparison tools to ensure offers the best deal for your desired items.
Consider the Premier Delivery membership if you shop frequently and prefer faster delivery.
Share great deals with the community to help others save.

By combining these strategies with Asos’s ongoing promotions, you can enjoy stylish finds at a fraction of the cost, all while shopping smart and staying within your budget.