Samsung’s mid-year launch tradition continues this July with the highly anticipated Galaxy Unpacked 2025, centered around its latest foldable technology. The company has not officially confirmed product specifics, but all signs point to a new generation of foldable phones, possibly including an Ultra-branded device. The event, titled “Galaxy Unpacked July 2025: The Ultra Experience Is Ready to Unfold,” hints at bold advancements in the Galaxy Z Fold and Flip series. A teaser video posted on Samsung’s official YouTube channel closes with the line “Ultra Unfolds,” reinforcing the likelihood of premium hardware announcements.
Though the primary focus appears to be foldables, Samsung may still have a few surprises up its sleeve. Here’s everything you need to know about the upcoming launch event, including how to watch and what product updates to expect.
Viewing Details for Galaxy Unpacked 2025
Samsung’s Galaxy Unpacked 2025 will take place on Tuesday, July 9, at 10 a.m. ET, hosted live from Brooklyn, New York. While the physical event is invitation-only, viewers can stream it globally through:
- Samsung.com
- Samsung’s official YouTube channel
- Major tech outlets will also provide live coverage and post-event analysis.
Key Announcements Expected at Galaxy Unpacked
Samsung’s announcement teaser and various leaks strongly suggest the spotlight will be on its seventh-generation foldable devices, notably the Galaxy Z Fold 7 and Galaxy Z Flip 7, and potentially an Ultra model that may introduce a new top-tier category within the foldable segment.
Ultra-Branded Foldable Likely on the Horizon
Multiple clues suggest the debut of a premium, ultra-folding device. A now-deleted leak referenced a Galaxy Z Fold 7 Ultra, though its exact position in the product line remains unclear. It’s possible Samsung could release the Ultra variant alongside the standard Fold 7 and Flip 7—or consolidate models by rolling the Fold 7 and Fold Ultra into a single high-performance flagship.
Renders and presentation slides leaked by Roland Quandt (WinFuture) and others detail devices named Z Fold 7, Z Flip 7, and Z Flip 7 FE (Fan Edition). This implies Samsung may take the approach of enhancing the Fold 7 with Ultra-level specifications, rather than releasing a separate Ultra device altogether.
Design and Hardware Insights from Leaks
In-depth renders from Android Headlines and OnLeaks suggest noticeable design changes. The next Fold is expected to be significantly thinner—reports estimate the thickness at between 3.9mm and 4.5mm when unfolded. This would be a considerable improvement over the Z Fold 6, which measures 5.6mm in thickness when open.
The shift to a thinner frame positions the Fold 7 as a direct competitor to the Oppo Find N5, which boasts an unfolded thickness of 4.2 mm. According to Quandt’s documentation, 4.2mm may also be the optimal screen size for the Fold 7.
Enhanced Camera and Display Features
A major visual shift is also on the table: the under-display internal camera may be replaced by a punch-hole lens, providing improved image quality while minimizing the impact on screen real estate. The external display is expected to expand and may adopt a 6.5-inch size, while the internal display could stretch to 8.2 inches, according to some leaks. However, Quandt reports that it might measure slightly smaller at 8 inches.
Speculation also surrounds a significant camera upgrade. Both Android Headlines and Quandt suggest the Fold 7 will feature a 200MP primary sensor—a notable jump that would align it with Samsung’s non-folding Ultra flagship line. If true, this could eliminate one of the main compromises of foldables: downgraded camera performance.
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Galaxy Z Flip 7 and Fan Edition Insights
Leaks about the Galaxy Z Flip 7 are slightly more limited but still revealing. The new Flip is expected to feature a larger external display, possibly between 3.6 and 4.1 inches, designed to wrap around the dual-camera system—similar to Motorola’s Razr approach.
The inner screen may also grow to 6.8 or 6.9 inches, offering more real estate without significantly altering the phone’s dimensions. The Flip 7’s width may increase to 75.2mm, though overall size and form factor should stay close to its predecessor. Camera hardware is expected to remain unchanged, and chipset details are still unknown.
Of particular note is the rumored Flip 7 FE, a budget-friendly variant with lower maximum storage, fewer color options, and a reduced battery capacity, making foldables more accessible to cost-conscious consumers.
- Pricing Expectations and Global Variations
- Price details are still uncertain. While some reports suggest prices will match the previous generation, others point to a potential increase. A leak from Italian retailer NieuweMobiel, shared by SamMobile, suggests:
- Galaxy Z Fold 7 could be priced at €2,227 (a €200 increase)
- Galaxy Z Flip 7 could jump to €1,425 (a €100 increase)
However, these numbers could reflect regional differences, currency fluctuations, or confusion caused by the rumored Ultra model. U.S. pricing will likely be confirmed at the event.
Glimpses at the Galaxy Watch 8 Series
Leaked materials also hint at Galaxy Watch 8 and Watch 8 Classic, although concrete specifications remain under wraps. A key design update may be the introduction of a squircle shape—a hybrid between square and circular faces—reminiscent of the Galaxy Watch Ultra styling. Samsung may briefly showcase the watches during the event but is unlikely to delve deep into features or pricing at this stage.
Final Thoughts on What’s Unfolding
Samsung appears poised to evolve its foldable ecosystem significantly with a sleeker, more powerful Fold and Flip lineup. Whether the Ultra branding translates into a separate device or simply a higher-spec version of the Fold 7, this year’s Galaxy Unpacked is shaping up to be a significant step forward for the form factor. Improved hardware, premium displays, and potential camera upgrades may finally bring foldables on par with traditional flagships across the board.
Summary of Key Expectations
| Product | Notable Features | Leaked Changes |
|---|---|---|
| Galaxy Z Fold 7 | Foldable flagship | Thinner design, possible 200MP camera, Ultra specs |
| Galaxy Z Flip 7 | Compact foldable | Larger cover screen, slightly wider body |
| Z Flip 7 FE | Budget foldable | Lower specs, fewer options, smaller battery |
| Galaxy Watch 8 Series | Wearable upgrade | New squircle design, light teaser expected |
| Pricing | Possible hike | Up to €200 more in some markets |
