When you first get a shiny new AMEX credit card, it’s easy to imagine all the incredible purchases you can make with it, whether it’s for a luxury item, an exotic vacation, or simply the day-to-day essentials. After all, the perks of having an AMEX credit card are widely praised, with exclusive offers, rewards points, and a level of prestige that other cards may not offer.
However, what happens when you hit a roadblock that you weren’t expecting? I recently faced this very situation with my AMEX MRCC (Membership Rewards Credit Card). Let me tell you the story and share what I learned along the way—there’s a hidden clause in the AMEX terms and conditions that could surprise many new cardholders.
The Unexpected Gold Purchase Denial
I had recently activated my AMEX MRCC, eager to start using it for all my purchases. As the Ashya Trithiya festival approached, I had plans to buy some gold for the occasion, something that’s quite a tradition in my family. The purchase was supposed to be around 20,000 INR, which seemed like the perfect opportunity to break in my new card.
But when I went to the jewellery store and swiped the card on the AMEX POS machine, I was met with the frustrating message: “Invalid card”. I tried again—same issue. So, I opted for the contactless payment option (tap to pay), hoping that it would work. Instead, it said, “Invalid PIN”.
Naturally, I was confused. I checked my PIN, reentered it, and tried again, only to face the same issue. At this point, I decided to call AMEX customer support, thinking it might be a technical glitch or an issue with the store’s machine.
But, to my surprise, I was told something I had never heard of before: AMEX credit cards cannot be used for purchases in jewellery stores or for cash withdrawals during the first six months. The representative went on to explain that this restriction was part of their terms and conditions.
The Hidden Clause in AMEX’s Terms & Conditions
When I asked the representative to clarify, I was pointed to point 39 in the AMEX T&C, which states that jewellery store purchases and cash withdrawals are restricted for the first six months of using the card. Nowhere in the promotional materials or the referral programs had I seen this clearly mentioned. It was a bit of a shock, especially since I had planned this purchase for the festival.
This clause serves as a safety measure to prevent potential fraudulent transactions or misuse in high-risk categories during the initial period of card activation. While I understand the reasoning behind it, it’s something that new AMEX cardholders should definitely be aware of before they make large purchases, especially in sectors like jewellery.
Why Should You Care About This Clause?
You might wonder why this is an issue if you’re just planning to swipe your card and make a quick purchase. The key takeaway here is that it’s not just about jewellery; AMEX’s restricted purchase policy affects any transactions at certain high-risk categories for the first six months. This can affect a wide variety of cardholders, especially those who might be unaware of these conditions.
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It’s not uncommon for new AMEX credit card users to apply through referral links, which can often make the process seem smooth and full of benefits. But what is rarely discussed in these referral programs is the fine print—the AMEX credit card restrictions that could impact your spending habits.

The Referral Program Blindspot
In most cases, when you apply for an AMEX card through a referral, you’ll get a list of benefits like bonus rewards points, exclusive offers, and a smooth sign-up process. However, this is often where the transparency ends. Many users don’t thoroughly read the terms and conditions, believing that the perks are too good to pass up. Unfortunately, this can lead to frustration later on, especially when you run into unexpected restrictions, like the one I encountered with my gold purchase.
The Importance of Reading the Terms & Conditions
If there’s one thing I learned from this experience, it’s this: always read the terms and conditions. It may seem like a tedious task, but knowing the restrictions on your AMEX credit card could save you time, frustration, and embarrassment at the store.
Step-by-Step Guide to Navigating AMEX Terms and Conditions
- Obtain your card: Whether you receive your AMEX credit card through a referral link or a direct application, make sure to go through the entire onboarding process. This includes agreeing to the terms and conditions.
- Find the relevant section: Once you’ve got the card in your hand, grab the Terms & Conditions document. Focus on sections related to purchase restrictions, such as the 6-month block on jewellery store purchases and cash withdrawals.
- Understand the restrictions: Many cardholders make the mistake of ignoring these restrictions, assuming that the AMEX credit card will work seamlessly at all stores. But knowing what you can and can’t do during the first few months will give you a clearer picture.
- Make informed purchases: Now that you know what’s allowed and what isn’t, plan your purchases accordingly. If you were eyeing a high-ticket jewellery item or considering a cash advance, make sure it’s not within the restricted period.
Other Common Restrictions and Why You Should Be Aware
Aside from the jewellery purchase ban and cash withdrawal restrictions, AMEX has other conditions to be mindful of. Some include restrictions on using your AMEX card for certain online purchases, travel bookings, and even for specific business expenses during the initial months.
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It’s also worth noting that AMEX’s reward points can be limited or not applicable on purchases in certain high-risk categories, so be sure to check whether your desired purchases are eligible for points accumulation.
What You Should Do Now: Tips for New AMEX Cardholders
If you’ve recently gotten an AMEX credit card or are considering applying for one, here’s what you should do:
- Take note of the restrictions: Familiarize yourself with all restrictions related to the AMEX credit card you’ve applied for. This includes knowing about the jewellery purchase limits and cash withdrawal blocks.
- Use your card wisely: Once the six-month period is over, the restrictions should be lifted, and you can freely make purchases without worries. Until then, plan your spending carefully to avoid surprises.
- Read the fine print: Always go over the terms and conditions. While it may seem like a hassle, understanding the nuances of your AMEX credit card will help you make the most of it.
- Look for alternatives: If you need to make a purchase that’s restricted, consider using another form of payment, like a debit card or another credit card, until the restriction period is over.
Frequently Asked Questions
What does the “no gold/jewellery purchase” rule mean for AMEX credit cardholders?
The “no gold/jewellery purchase” rule means that AMEX credit cards, particularly during the first 6 months after account activation, do not allow purchases of gold or jewellery items to earn rewards points or be eligible for certain promotional offers.
Why is there a restriction on gold and jewellery purchases in the first 6 months?
This rule is implemented to prevent cardholders from using their AMEX credit cards for high-value, easily resold items like gold and jewellery, which can be seen as potential fraud or abuse of reward schemes. It ensures that the rewards program is used for more typical consumer purchases.
Are all AMEX cards affected by the no gold/jewellery purchase rule?
While most AMEX credit cards have this restriction, it’s important to check the specific terms and conditions of your card. Some premium or business cards may have different policies or exceptions, so it’s best to review your cardholder agreement.
What happens if I purchase gold or jewellery during the first 6 months?
If you make a purchase on gold or jewellery items within the first 6 months, you may not earn rewards points for those transactions. In some cases, AMEX could even reverse the reward points earned on these types of purchases, depending on the card’s terms.
Can I buy gold or jewellery after the first 6 months?
Yes, after the initial 6-month period, there is no longer a restriction on purchasing gold or jewellery with your AMEX credit card. You can make such purchases and earn rewards points as per the normal terms of your card.
Final Thoughts
It’s easy to get caught up in the excitement of owning a new AMEX credit card with all its perks, but the reality is that it comes with its own set of rules. The AMEX credit card restrictions—like the ban on jewellery purchases in the first six months—are not always clearly communicated, especially if you’re applying through referral links that emphasize the positives over the negatives.
Being aware of these clauses ensures that you’re prepared for any hiccups along the way. After all, the goal is to make your AMEX card work for you, not against you. Whether you’re buying gold for a festival or booking a trip abroad, knowing the rules ahead of time can save you a lot of hassle in the long run.